goal; target; aim; mark; sign; landmark
example; specimen; sample
elevation; height above sea level
standard; standardized; average; normal; ordinary
title; index; heading; headline; caption
stone signpost; milepost; boundary stone; stone marker (benchmark, triangulation pillar, etc.)
marker; signpost; guide pole; levelling pole (surveying)
subject (of memo, email, etc.); title
appearing on the surface; symbol; sign; distinguishing mark; diagnostic character
standing for; advocating; championing; professing (to be)
entry heading; access point
boundary mark (on land or water)
license plate for registered vehicles (i.e. compact car or larger)
signpost; regulation sign
survey marker; station marker
characteristic (of a ring or field in algebra)
license plate for small vehicles (e.g. subcompact car, motorcycle)
water level marker; staff gauge
name post outside a shrine (usu. a stone pillar)